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Sport BC
Sport BC is a complex organization; a government body, a funding agency, advocacy group, non-profit and a representative of 65 Provincial Sport Organizations. It isn’t surprising that only 30% of British Columbians were aware of Sport BC’s role. The brand idea “Everyone is an athlete” intentionally repositions Sport BC as a consumer-facing brand with the primary goal of inspiring all British Columbians to take part in sport.
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Case Studies
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