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IGA
With the introduction of several new stores, Marketplace IGA was looking to provide a point of difference to their customers in the competitive Greater Vancouver area. Based on a positioning of ‘We make it easier for you', our team created a wide range of tactical elements from a tiered merchandising system that linked to a redesigned flyer, to fresh and compelling department posters through to a reusable grocery bag.
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Environments
Organic Signage

Organic Signage

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Reusable Shopping Bag
Point of Purchase

Department Posters
